Marketing Research: An Applied Approach, 3rd Edition
Naresh K. Malhotra, David F. Birks
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.
Thể loại:
Năm:
2008
In lần thứ:
3rd
Nhà xuát bản:
Trans-Atlantic Publications, Inc.
Ngôn ngữ:
english
Trang:
865
ISBN 10:
140821220X
ISBN 13:
9781408212202
File:
PDF, 36.01 MB
IPFS:
,
english, 2008